"Louie" giant ship

    With the debut of the new store of "LV", which is popular all over the world, the "LV" of Made in CHINA - aluminum, Once again, it has become the top stream of the construction circle and the pillar of the building materials industry.

    This "giant ship" more than 30 meters high is built by the Louis Vuitton brand of luxury giant LVMH. Its unique shape is unique in the world.
    As a new landmark in the Nanjing West Road business district, the "Louie" has a total area of 1,600 square meters+First store + debut". The three-storey mixed-use experience space is a groundbreaking combination of exhibitions, boutiques and food and beverage outlets, making it the world's largest brand home for Louis Vuitton.

01 The giant ship entered the port
Shanghai's first economy has added a new landmark
    The unveiling ceremony of the Louis was held in the early morning of June 25 at HKRI Taikoo Hui! The exterior of the boat-shaped building features an elegant combination of red and silver, with a classic LV pattern and lock elements in the middle, and a cascading suitcase at the top. It's like a luxury ship moored among skyscrapers.

    The project took only two and a half months from approval to completion, reflecting Shanghai's efficient business environment and "China speed"! China curtain wall network ALwindoor.com also learned that the interior of this "Louis" giant ship is a three-story complex experience space, which will integrate exhibitions, gifts, and catering formats to create a new commercial space experience, which will also be the world's largest brand home of LV. To be a hub for luxury retail and cultural exchange.

    Speaking at the unveiling ceremony, Wu Yue, President of LVMH Greater China, said: "Only China Speed has allowed us to turn our ideas into reality in just a few months."

    The interior space of the "Louis" is carefully planned: the first and second floors are the exhibition space of the "Extraordinary Journey" brand, with a total area of 1,200 square meters; On the third floor, there is the restaurant Le Café Louis Vuitton, with bar and seating.

    Visitors can start from the first floor of the exhibition, go through the second floor of the space, and finally enter the Louis Vuitton boutique to enjoy an all-round fashion journey.
02 Nautical legends and port culture
The façade is superimposed with inheritance and innovation

    The design concept of the Louis is inspired by Louis Vuitton's legendary history of creating trunks for transoceanic journeys in the 19th century, while also incorporating Shanghai's port culture as the "gateway to the East". The shape of the hull perfectly echoes the urban spirit of Shanghai.

    Wu Yue explained the idea at the unveiling ceremony: "Louis Vuitton's travel brand spirit is very much in line with Shanghai's urban character and history. Shanghai is a port city, and over the past 100 years, people have come and gone on the sea. ”

    On the façade in the form of a giant wheel, the designer has subtly integrated the elements of the trunk in a surrealist style and superimposed construction. The lower part of the hull is made of anodized aluminum sheets from Foshan Thai Aluminum New Materials Co., Ltd. (hereinafter referred to as "Thai Alcoum") to create a semi-mirror effect hull that is both modern and industrial.

    These specially made anodized aluminum plates are polished and oxidized to form a dense alumina protective film on the surface, which has the characteristics of complete metal texture, anti-fingerprint, scratch resistance, and strong processing performance.

    At the same time, LV's iconic Monogram presbyopia pattern was carefully pasted on the aluminum plate, as well as other decorative elements. Subtle changes in light and shadow in sunlight.

    The ALwindoor.com of China Curtain Wall Network believes that LV is too good at choosing places, and the magic capital is really international, and the marketing gimmick is also full...... The opening of the project will definitely drive the upgrading of surrounding consumption!

    In the project, the use of anodized aluminum plate not only enhances the sense of science and technology and modernity of the building's appearance, but also its excellent weather resistance, and can resist the high temperature and high humidity climate of Shanghai, ensuring that the "Louie" maintains an elegant and luxurious appearance for a long time.

    THE ARCHITECTURAL CREATIVITY IS TOO GOOD, AND THE FAÇADE EFFECT IS TOO MAGIC...... The semi-mirror effect of the surface of the material makes the building present rich changes under different light conditions, like a ship riding the wind and wavesThe "LV giant ship" is anchored in the city center of Shanghai.



03 International brand
A symbol of confidence in the Shanghai market
    The "Louis" is not only a display of architectural art, but also a symbol of international brands' firm confidence in the Chinese market. Wu Yue emphasized: "This is a ship that rides the wind and waves, symbolizing our unwavering confidence to continue to move forward, and the importance of international brands to the Chinese market is undoubtedly as always." ”

    Against the backdrop of global economic uncertainty in 2025, Louis Vuitton's choice to increase the Shanghai market is of symbolic significance.

    From January to May this year, a total of 364 were introduced in Shanghai The first store, including 10 first stores in the world and Asia, and the proportion of high-level first stores exceeded 20%., showing that the strategic investment of world-renowned brands in Shanghai is still continuing.

    The altal anodized aluminium plate used in the hull of the giant ship reflects a soft light in the sunlight, and the semi-mirror effect makes the classic Monogram pattern loom in the urban light and shadow. With a smooth, clean and luxurious image, anodized aluminum plate technology once again shines on landmarks such as the "Louis".

    Hard as a gemstone and as smooth as skin! These special aluminum panels not only give the building a modern industrial texture, but also have strong weather resistance and self-cleaning characteristics...... It also ensures that this fashion giant ship will shine and shine on the banks of the Huangpu River for a long time!