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【Glass Big Data】Glass: Anti-involution sentiment fades, and real pressure still exists

Anti-involution is expected to be mainly suspended for cold repair, and the possibility of direct elimination of production capacity is small

On September 24, the Ministry of Industry and Information Technology issued the "Work Plan for Stable Growth of the Building Materials Industry (2025-2026)", which clearly stated that it is necessary to strictly control glass production capacity, eliminate backward production capacity such as cement and flat glass in accordance with laws and regulations, and promote the orderly exit of enterprises with low environmental performance levels. The plan has once again aroused the market's attention to the policy orientation of "anti-involution", and the market generally expects that the process of "coal to gas" is expected to be further accelerated, and a number of spot companies have risen, driving the enthusiasm for the market to rise.

However, with the gradual withdrawal of some speculative funds in the market and the revision of overheating expectations, the industry still faces several key challenges. First of all, the plan does not directly propose specific measures to strictly eliminate backward production capacity, but emphasizes "studying and revising the normative conditions of cement, flat glass and other industries, and promoting the hierarchical and classified management of standardized enterprises", focusing on realizing capacity optimization through system improvement and normative guidance. In contrast, the polysilicon industry, which is a key area of "anti-involution", has issued a draft to strengthen energy consumption supervision, and the glass industry has not yet formed a clear policy consensus on capacity integration.

Secondly, the current glass production capacity adjustment is more reflected in the expectation of cold repair, and the substantive elimination is limited. For example, some backward coal-to-gas production lines in the Shahe area are actively promoting the Zhengkang coal-to-gas project, but the transformation of the production line needs to be stopped for cold repair, which objectively supports the price of glass. This shows that the current capacity adjustment is more of a capacity replacement than a complete exit. In addition, although the Shahe area plans to implement centralized gas supply by the end of 2025, Hubei and other regions still face great difficulties in technological transformation.

Third, the core goal of this policy is to "anti-involution", which aims to solve the structural problems that are difficult for individual enterprises to coordinate, promote the industry to achieve benign operation within a reasonable cost range, and ensure that enterprises obtain sustainable profit space. As of October 13, the profit of coal-to-gas production lines has reached 143.9 yuan/ton, achieving the expected policy goals to a certain extent.


Glass demand is still weak, restricting glass from further upward

Despite expectations of supply contraction, the demand side of the glass market is experiencing a substantial decline. As a material highly bound to the post-real estate cycle, the domestic real estate industry has fallen from a high level, resulting in glass demand that is no longer comparable to the past.

At present, the real estate industry has entered a period of adjustment, with a cumulative year-on-year decrease of 17% in the area of completed houses from January to August, market sentiment is generally pessimistic, and the demand for glass for new house decoration continues to shrink. Although there is a certain increase in other application areas, such as a cumulative year-on-year increase of 12.64% in automobile production from January to August, which partially supports aggregate demand, it is still difficult to offset the huge gap caused by the contraction of real estate demand. At the same time, real estate development investment fell by 12.9% year-on-year from January to August, indicating that glass demand is difficult to fundamentally improve in the short term.

This year's market has vague characteristics of the off-peak season, and the "peak season is not prosperous" has led to a slow pace of downstream procurement. Although some deep processing enterprises have increased their original film inventory to 15-30 days before the holiday, in the context of the continuous rise in raw film prices, more companies have turned to the cautious strategy of "buy as you go". At present, the demand for real estate and engineering is weak, and the downstream stock is sufficient, and the supply side has a number of production lines planned to resume production and ignition, and it is expected that the pressure on the subsequent glass inventory removal will increase significantly. A 700 tons/day production line in Dalian Yaopi resumed production on October 10, and it is expected that 1-2 more production lines will be ignited during the month.

Short-term long and short are intertwined, and downward pressure still exists in the medium and long term

Overall, the market is in a game between policy expectations and fundamental reality. In the short term, although the clear capacity regulation policy has not been implemented, the "anti-involution" policy has laid the long-term tone of supply optimization and provided confidence support for the market. But on the other hand, it is this policy expectation that has boosted the recent price increase and profit repair, but weakened the motivation of enterprises to take the initiative to cold repair, forming the paradox of "expectation delays reality". This core contradiction determines that short-term prices are difficult to form a unilateral trend, and the probability of shock is large.

In the medium and long term, the key to determining the fate of the industry is still on the demand side. The continuous decline of the real estate industry is a core constraint that is difficult to bypass, and before the emergence of revolutionary applications or large-scale demand substitution, the total demand of the domestic glass industry may follow the real estate into a structural contraction channel.

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